Neomachi is now a bit more than one year old, so I am incredibly proud to announce that we have surpassed 100 tonnes of CO2 offsetting. We set the goal of making our citizens purchase gear carbon free to help make the world a little bit of a better place.
However, I am incredibly happy to say that all our hard work paid off with November being a record month for us. We aim to make 2022 better than 2021, so this offset will keep growing! Thank you so much - it literally would not be possible without you.Another step of that journey was to switch suppliers so that we could offer organic certified cotton and recycled polyester. It took a lot of hard work to be able to do that without raising prices - in fact, hoodies are now €59,95 instead of €64,95! In the process of changing suppliers, we had to cut back on our marketing spend and focus fully on optimizing our products and processes, which of course resulted in lower sales and thus lower carbon offsetting as you can see in the chart below.
Furthermore, we have lots of cool new designs that I am aching to release for you guys as soon as they're fully ready! Also, if you made it this far in the email, you are awesome and deserve a little spoiler - we plan to make a loyalty program where loyal customers will get certain benefits in Neomachi - rather than being a citizen, you can now be a VIP, and a certain few will even get to be Mayor! We have some incredibly cool gear that will be exclusive for the higher tiers, so stay tuned :)You guys are the best, this is a very humbling and happy moment for me. Thank you for your support and keep being awesome. You make the world a better place. Sincerely, Rosalie