Rosalie Mellstrom

Rosalie founded NEOMACHI in Amsterdam after years of travelling to Japan and a career as an IT consultant that left little room for the creative work she wanted to do every day. She started the brand to make the clothing she could not find herself: Japanese and cyberpunk inspired streetwear with original artwork, made for techies, gamers and anyone who loves imagined futures.

She is involved in every part of the brand, from creative direction and artist briefs to materials, fit and the day-to-day running of the store, and she writes about the choices behind the products.