NONFIKUSHON: HOODIE

During a nightly inspired brainstorm session, we came up with this design and its sister design. We wanted to tell a story that can be interpreted both symbolically as well as it being an accurate representation of today's society.

You've got this girl, who'd prefer to ignore everything and put on her VR goggles rather than to face the reality in which she's situated, which is in a burning toxic environment. She shuts her eyes to everything around her and is content being in her own fictional (virtual reality) world instead. The second design is from her VR goggles perspective, where she lives in a fake paradise instead. Sounds familiar? And given the craziness in this world, who can blame her...

At Neomachi we try to make it a little bit better by carbon offsetting all of your purchases. We hope to be able to do more as we become bigger, but it's a start. This design is also available in a t-shirt and sweater version.

We use Stanley/Stella's iconic unisex Drummer hoodie. It's vegan approved, GOTS accredited and Fairwear Foundation certified. This means that not only is the Drummer a stunning garment, but that it's also very sustainable, so you can look AND feel good while wearing it! 🔥 Scroll down for the size guide.

This warm fleece-lined hoodie has quite a fitted/slim style. Your regular size will most likely fit, but if you want to go for a more baggy, relaxed, or comfortable look, we suggest taking one size larger.

Size guide